Privacy Policy
Last Updated: January 2026
East West Arc ("we," "us," "our," or "Company") operates the eastwestarc.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide when contacting us or subscribing to our services.
- Technical Data: IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
- Cookies and Tracking: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Information about how you interact with our Site, including clicks, searches, and content preferences.
2. How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate referrals and commissions from partner gambling operators.
- To respond to your inquiries and provide customer support.
- To send promotional content and newsletters (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud and enhance Site security.
3. Cookie Policy
Our Site uses cookies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Track user behaviour to improve Site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and betting sites.
- Marketing Cookies: Support targeted advertising and remarketing campaigns.
Your Cookie Choices: You can control cookies through your browser settings and opt out of non-essential cookies. However, disabling certain cookies may affect Site functionality. We respect "Do Not Track" signals where applicable.
4. Third-Party Links
Our Site contains links to external gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. When you click on links to partner sites, you leave our Site and are subject to their own privacy policies and terms.
We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. East West Arc does not endorse or control the content, accuracy, or practices of linked websites.
5. Your Rights
UK and EU Residents (GDPR): You have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data (right to be forgotten), subject to legal exceptions.
- Restrict how we process your information.
- Request portability of your data in a structured format.
- Withdraw consent at any time for marketing communications.
- Lodge a complaint with the Information Commissioner's Office (ICO).
US Residents: Depending on your state, you may have rights under privacy laws such as the California Consumer Privacy Act (CCPA). Please contact us for state-specific information.
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Personal data provided through contact forms is retained for 2 years or until you request deletion.
- Analytics and usage data is retained for up to 12 months.
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 3 years.
- Marketing preference data is retained until you unsubscribe or withdraw consent.
You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
East West Arc
Email: [email protected]
Website: eastwestarc.co.uk
We will respond to all privacy inquiries within 30 days (or within the timeframe required by applicable law).
Data Protection Authority: If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy was last updated in January 2026 and may be updated periodically. We will notify you of significant changes by posting the updated policy on this page.