Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how East West Arc ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit eastwestarc.co.uk (the "Website"). We are committed to protecting your privacy and ensuring transparency in our data practices.

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and other contact details you voluntarily provide through forms or enquiries.
• Technical Information: IP address, browser type, operating system, and device identifiers.
• Cookie Data: Information stored via cookies and similar tracking technologies.
• Usage Data: Pages visited, time spent on site, referral sources, clicks, and interactions with content.

We do not knowingly collect personal information from individuals under 18 years of age. Gambling is restricted to adults only.

2. How We Use Information

Your information is used for the following purposes:

• Analysing website traffic and user behaviour through analytics services.
• Tracking affiliate referrals to partner casinos and processing commissions.
• Improving website functionality, user experience, and content.
• Responding to your enquiries and providing customer support.
• Complying with legal obligations and preventing fraud.
• Marketing communications (only with your consent).

3. Cookie Policy

Our Website uses the following types of cookies:

• Essential Cookies: Necessary for website functionality and security.
• Analytics Cookies: Track user behaviour and site performance (Google Analytics, similar services).
• Affiliate Tracking Cookies: Monitor referrals to partner casinos for commission purposes.
• Marketing Cookies: Used for advertising and retargeting campaigns.

You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling cookies may affect website functionality. You may also use tools such as the Digital Advertising Alliance opt-out to manage tracking preferences.

4. Third-Party Links

Our Website contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of third-party websites. We strongly recommend reviewing the privacy policies of any casino or gambling operator before providing your personal information or engaging in gambling activities.

Third-party sites operate independently and may have different data collection practices, terms, and regulatory compliance requirements.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data held by us.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt out of specific processing activities, including marketing.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO).

If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or similar state legislation.

6. Data Retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations. Typically:

• User enquiry data is retained for 3 years unless you request deletion.
• Analytics and usage data is retained for 12-24 months.
• Affiliate tracking cookies are retained in accordance with partner agreements.
• Compliance records are retained as required by UK gambling and data protection law.

You may request deletion of your data at any time, subject to legal retention requirements.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact us:

Email: [email protected]
Website: eastwestarc.co.uk

We aim to respond to all data subject requests within 30 days in accordance with UK GDPR requirements.

This Privacy Policy is effective from January 2026 and may be updated periodically. We recommend reviewing this page regularly for changes.